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Pay Per Click |
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Pay Per Click [PPC] advertising guarantees top rankings on a large number of major search engines and directories.
One only pays if a visitor to the search engine clicks on your listing, not simply to appear in the top results. Therefore you only pay for the traffic you receive.
Using this model you can also track your cost per click, as well as cost to sale.
We generally operate PPC campaigns alongside search engine optimization campaigns. This ensures the most comprehensive coverage for your website, with guaranteed high rankings.
Successful PPC sponsorship and advert campaigns can provide valuable repetitive brand building and reinforcement, by placing adverts on the top search engines on a cost-per-click basis. |
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Search Engine Optimisation |
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Visitors to your website via a search engine are there because they are actively looking for your product or service, and are therefore likely to become a customer. Search engine optimisation will help deliver those potential customers to your site.
Many people assume that having a website with "meta tags" will automatically get them found by search engines and hence get them more business; not true, there are many reasons that can affect a site ranking well in a search engine.
A carefully planned search engine optimisation and a search engine / directory submission campaign will consider and address these other factors in improving your search engine rankings. |
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